Toys You Can’t Get Just Anywhere 16 exclusive playthings from your favorite retailers

Toy exclusives at Toys R Us, Target, Walmart and Kmart

With Christmas just around the corner, here’s some great information on how you can get those prized toys your kids are looking for:

Toy exclusives at Toys R Us, Target, Walmart and Kmart Your kid says he’s just got tohave one specific doll or action figure. Head for the nearest retailer, right? Not so fast. This year more than ever, toy manufacturers are working with retailers to sell products exclusively at their stores—and their stores only. So that must-have toy on your child’s list may only be in one spot and selling out fast. Why exclusive? It’s no secret why a retailer might want to score as many exclusives as possible, says Susie Alvaro, a RetailMeNot merchandiser. Simply put, toy exclusives typically have higher margins for stores. Jim Silver, editor-in-chief at TimetoPlayMag.com, agrees. “On the exclusives, you don’t have to cut price because no one else has it, so there is no reason to put [the item] on sale because there is no competition. Unless it’s not doing well.”
Toy exclusives at Toys R Us, Target, Walmart and Kmart


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